BUSINESS ANALYTICS

Semaster

ΣΤ' Εξάμηνο

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Upon successful completion of the course the students:

• acquire knowledge on big data, analytics, machine learning and artificial intelligence technology and how these are related to business strategy, decision making, business operations management and digital innovation

• acquire knowledge on digitalization management rationale, business analytics techniques, ​​tools and technologies for various stages of big data applications development

• acquire knowledge of the different machine learning techniques and related tools
• have the ability to analyze, synthesize and critically apply the technologies and techniques of business analytics  in the contemporary digital business environment, in particular to evaluate and make decisions related to the implementation of business analytics projects.