Demand Analysis


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Short Description

 The aim of the course is to provide the basis on demand analysis for products and services in the areas of shipping, transportation, and telecommunications. Students are asked to conduct a market research and analyze the results based on the theory developed during the lectures. The main topics covered in the course include: (a) sampling methodology, (b) data collection and questionnaire analysis, (c) GPS data analysis, (d) development of discrete choice models, (e) assessment of statistical assumptions, (f) forecasting methodology, and ( g) presenting the methodology and results of the a market research.

At the end of the course learners should be able to understand the behavior and needs of users, to design a market research, to process statistical data, to develop models simulating user behavior and to apply these standards for future predictions.

The Demand Analysis course aims at:

• To provide students with the ability to carry out a comprehensive and effective market research.

• To provide students with the necessary skills to conduct statistical analysis and to develop econometric models.

• To provide the knowledge for proper sample design.

• To contribute to the analytic and synthetic ability of learners.