| The purpose of this course is to:
Sensitize students on economic, political and socio-cultural differences among nations. · Explain the significance of international trade, analyze the issues raised in international operations and the role of marketing in dealing with them. · Describe the role of marketing people in an internationally active business. · Contribute to the understanding of the issues involved in marketing operations in an international or global, as opposed to a domestic setting. · Analyse in-depth the various strategies for entering international markets and the criteria for choosing between them. Having completed the course successfully, students should be able to: · Comprehend the significance of international trade and the role of marketing for this. · Perform a market entry strategy analysis and submit a recommendation. · Face selected marketing challenges in international firms, taking into account factors that affect them
|
