SERVICES MARKETING

Semaster

Ε' Εξάμηνο

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Short Description

The purpose of this course is to:

  • Enhance students’ understanding of the importance of services to the economy.
  • Introduce the distinction between products and services, and between different types of services, for the purpose of designing successful services marketing programmes.
  • Offer deeper insights into the theory and practice of marketing in the services sectors.
  • Provide more specialised knowledge for selected services sectors.

 

Having completed the course successfully, students should be able to:

 

  • Realise the challenges of marketing in services environments.
  • Analyse the factors affecting marketing in a services company.
  • Apply the principles of marketing in services, by using their critical and analytical skills and ability.