Γ' Κύκλος

Stream of Specialization


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Short Description

The course deals with:

• The understanding of strategy and its role in the contemporary companies as an essential tool for the development and maintain of a competitive advantage
• An approach towards strategy via the synthesis of scientific considerations, concepts, analytical methods and indicative case studies
• The understanding of the strategy’s importance for a shipping company

The course structure is as follows:
1) Lecture 1: Introduction
2) Lecture 2: Analysis of a company’s internal and external environment
3) Lecture 3: Strategies at corporate, business and operational level
4) Lecture 4: Tolls for strategic planning
5) Lecture 5: Strategic cooperation
6) Lecture 6: Strategies in the shipping industry